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During this session our experts will talk about how to make the buying journey easier with the shift from marketing driven campaigns towards buyer driven experiences, how we must become an authority on the problem at hand and the best way to enroll all stakeholders in this change management process.

Nearly half of B2B buyers say they prefer a seller free buying experience. They’re opting for digital, but in so doing are unwittingly costing themselves the confidence they need to make buying decisions. Less confidence escalates uncertainty, derails consensus, and stalls decisions—sometimes permanently. Marketers have a huge opportunity to hone content marketing strategies to help […]