How to explore and win the hearts and budgets of executives to support expansion of content marketing in your organization. What competencies do you need, what kind of roles can you define, how do you increase awareness for your content strategy and how do you build a culture for content? Let’s discuss!
Amanda has established and grown the content marketing department at Cleveland Clinic over the last eight years – starting with just 3 people and evolving it to 100+ today. This session will explain and explore how to win the hearts and budgets of executives to support expansion of content marketing in your organization. Amanda will […]