Building B2B Buyer-Driven Digital Experiences

Nearly half of B2B buyers say they prefer a seller free buying experience. They’re opting for digital, but in so doing are unwittingly costing themselves the confidence they need to make buying decisions. Less confidence escalates uncertainty, derails consensus, and stalls decisions—sometimes permanently.

Marketers have a huge opportunity to hone content marketing strategies to help buyers help themselves by enriching the experiences buyers prefer and giving them what they need—but can’t find.

Take Aways

In this session you’ll learn how to build:

• Context: Helping buyers define value based on outcomes
• Conversations: Add human elements to bring recognized value
• Confidence: The key to engagement that advances buying decisions