Data & Storytelling: Using Social Insights to Shape Your Content

How can you make your social media content more relevant, better performing, and more trustworthy? It’s all in the numbers! In this session, join agency owner and head of strategy at Convince & Convert, Zontee Hou, for a session about all the ways that your data can help you optimize your social media channels, create content that drives to business goals, and tell more compelling stories in social. Both B2B and B2C marketers for all size businesses will learn techniques that will help you get the most out of your social media data.

Take Aways

In this session, you’ll learn how to:

• analyze the best types, times, and hashtags to use in social media content
• create and run better A/B tests in social media
• use your data to create more persuasive social media copy