Great content isn’t so great if it’s not easy to find and findable content isn’t effective if it’s not trusted. Content is the reason search engines began and yet many content marketers are not taking full advantage of opportunities to optimize the search experience. This presentation by B2B marketing pro Lee Odden will show how B2B content marketers can create findable, credible content that helps companies become the best answer for their customers and influence action across the customer journey.
