How to Conduct a Social Media Audit That Helps Your Community Thrive

While it is important to measure the growth and engagement of our social platforms, only benchmarking ourselves against our past performance can cause us to miss out on the opportunity to provide an exceptional experience to our online communities. By conducting a social media audit, you can better understand what your community expects from you, where there are gaps, and where your time will be best spent.

Take Aways

• A framework for a social media audit
• Examples of what to look for with competitor benchmarking
• Tools to uncover social engagement with your content and your most engaged community members