Rethinking the Customer Journey

No matter how much marketing has changed the thing that has changed the most is how people buy.

It’s gotten harder and harder to create demand for our products and services because it’s gotten harder to understand the journey our prospects take to find the products and services they seek.

In this session, best-selling author, John Jantsch will reveal a proven system for building the perfect customer journey – one that relies on organizing behaviors rather than simply funneling demand. One that prioritizes transformation over transaction.

While this session will present proven customer journey concepts it will also introduce participants to the “Client Success Track” – a marketing innovation that helps organizations attract ideal clients for life.

Take Aways

At the end of this session, you will be able:

  • Construct the perfect client journey
  • Build a plan to use content as the voice of strategy
  • Create a Client Success Track that allows you to scale with your clients

Episode 11 - Customer Journeys
Location: Date: 16/06/2022 Time: 15:35 - 16:05 John Jantsch, Founder, Duct Tape Marketing