Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team

Amanda has established and grown the content marketing department at Cleveland Clinic over the last eight years – starting with just 3 people and evolving it to 100+ today. This session will explain and explore how to win the hearts and budgets of executives to support expansion of content marketing in your organization. Amanda will also explain the staffing model in place today for her large (and still growing team) and how she has built a culture of content throughout marketing and the rest of the Cleveland Clinic’s global healthcare enterprise.

Take Aways

• Techniques for building awareness of content marketing and earning trust from executives.
• Tips for regular communication with your leadership about content marketing success (and failures).
• How to build a strong culture of content in a large enterprise.