For 5 years he studied at the Berlin University of the Arts and for the following 10 years he taught “Creativity and Concept” there. In his mid-20s, he founded his own communications agency, then moved to Hamburg to work for the world exhibition EXPO 2000. In a decade as creative director at Jung von Matt, he was responsible for the worldwide sales literature of BMW, MINI, Mercedes and Maybach. Founded the Serviceplan Content Unit in 2011 and looked after clients such as Google, Konica Minolta and Deutsche Bahn.
Has been teaching Master Classes in “Marketing Communication & Branding” at Steinbeis University Berlin since 2019.
Harald’s personal website (in German) can be found at https://www.haraldgasper.de/