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The expert deep dives will be hosted by  “The ambassadors of Content Marketing in Europe”, AJ Huisman and Bert van Loon, LIVE from the CMWorld Europe studio at Amsterdam airport.


  • Episode 1 – 12 Jan 2022: Storytelling
  • Episode 2 – 26 Jan 2022: Podcasting
  • Episode 3 – 9 Feb 2022: Creativity
  • Episode 4 – 23 Feb 2022: Organization & Buy-In
  • Episode 5 – 9 Mar 2022: Video
  • Episode 6 – 23 Mar 2022: B2B Search
  • Episode 7 – 6 Apr 2022: Content Models
  • Episode 8 – 20 Apr 2022: Content in E-commerce
  • Episode 9 – 4 May 2022: Content Marketing ROI
  • Episode 10 – 18 May 2022: Optimize Social Media Channels
  • Episode 11 – 1 Jun 2022: Buyer Persona
  • Episode 12 – 15 Jun 2022: Customer Journeys
  • Episode 13 – 29 Jun 2022: Social Media auditing
  • Episode 14 – 13 July 2022: Content & PR
  • Bonus EpisodeWriter’s Block & Procrastination (date to be confirmed)